During the 15+ years of my experiential product journey I have had the opportunity to build end-to-end products and to step in where needed to salvage a broken process.
One of my favorite elements has been building out a proprietary methodology called H.X.O..
H.X.O. pleasantly balances the common product design lifecycle process by leaning on Quantitative and Qualitative research in real time both before, after post-launch, and ongoing as the product grows. The methodology creates ongoing data points relevant to a unique brand experience.
Design Use Cases:
UX & UI Development
Launching a new brand in a constrained industry that is looking for the next best shiny item can present some non-traditional challenges. Within initial research, we were able to see that the data that there was next to zero traffic on their site.The content was unclear and lacked the focus to embrace their buyer persona.
Building an app and a site that embraces digital transformation in the medical industry requires knowledge of buyer personas and research into the pain points that surround active consumers in the medical environment.
Analytics & BI Reporting Big Data
Google Data Studio deck built implementing the most simple of Google products, Search, Site, Social, and Paid. There is SO much more that can be built into this. This is the beginning of an all-inclusive super metric reporting deck.
Demo Explainer Video:
GDS Analytics & BI Reporting Big Data Build Outs
A quick add-on to a larger presentation. The client needed a summary presentation in the form of slides added to a larger deck.
New site launches are strenuous and intense! 30 days later the reporting is the new ultimate way to view your successes and improve on what the data reveals neds work.
Reporting can be easily honed down to be granular and focused on reporting to specific points when deemed necessary.
Using Google Data Studio and several 3rd party add-ons you can build out a robust reporting deck that embraces dozen of data inputs. Through pulling Big Query and SQL you can access unlimited data feeds.