On-Site and Along The Process Initially, there was limited older content on this site. Organic SEO initially was set up in an inept fashion and thus all organic traffic was compromised on the original site. There were many on-site and lack of outside factors that affected the original site. As a client of mine, we offer post-launch services to assist in the maintenance and growth of their site. I do believe an education about the web best practices is valuable. This concept of learning was an ongoing topic both for the client and for the content created for AAJ’s customers. The new site and app had to make it easier for interested parties to understand the value that AAJTech offers to clients. With their new push into the healthcare space being untouched from AAJTech it gave us a great opportunity to build into that industry. Through our H.E.O. data discovery, Kanban boards and running an agile project management development process we streamlined the process to launch and completed it 2 weeks early post revisions. My team and I were able to design, build and implement a full cross-functional strategy build on data and not an owner’s ego.