Building Healthcare in IoT

Wireframe To Prototype and Defined Customer Journey

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H.E.O. Research
Wire Framing
Strategy: Customer Journey
Variable Touch-Point Strategy
Content Strategy
Prototype Design
Automation
Social Media

Building Healthcare in IoT

Wireframe To Prototype and Defined Customer Journey

01 Objective

The task: redevelop the site, build an app and create a social strategy.
As a channel partner of several high tech components companies presents an interesting customer need. While pursuing initial discovery research with this client we learning that they are a channel partner for several competing companies. Furthermore, this company wanted a plethora of content on different topics that cross common industry boundaries. For example, content creation around digital transformation aimed at the data center consumer while also content around IoT growth in the healthcare. There was zero social presence and no solid strategy to build a social engagement plan as desired.

The initial site lacked all consistent flow and established customer journey. (see video)

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This representation is only part of the process but represents a guided element in H.E.O. Customer Journey and build out solid process.

When deconstructing the original AAJTech site and compiling all of our discovery H.E.O. research data we started to see patterns that we wove into our process strategy. Often, we use our process strategy to help the client define outward-facing strategy after the site and app are complete. (see video)

Please, DO Expand this short video full screen to view.
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This representation is only part of the process but represents a guided element in H.E.O. Customer Journey and build out solid process.

“Using digital builds that match the process customers are already taken is an easy passage to finding a consistent customer base. ”

Please, DO Expand this short video full screen to view.
Please Do NOT Share. Through your login, you adhere to common rules of an NDA. Thank you.

This representation is only part of the process but represents a guided element in H.E.O. Customer Journey and build out solid process.

02 Technologies Deployed

Hand Sketches
Communications – +Email +Survey +Platforms
Sketch
ShareSpring +Email Automation
Css, Php, Html5
Social Media Paid Platforms
Programmatic Marketing
Graphic Design –BunnyBoxDesign
Front Stack Development
Google Adwords
AMP code
Video Content, FinalCutPro
SEO – Keyword Minded Text Content Tool
{others}

04 Synopsis

On-Site and Along The Process

Initially, there was limited older content on this site. Organic SEO initially was set up in an inept fashion and thus all organic traffic was compromised on the original site. There were many on-site and lack of outside factors that affected the original site. As a client of mine, we offer post-launch services to assist in the maintenance and growth of their site. I do believe an education about the web best practices is valuable.

This concept of learning was an ongoing topic both for the client and for the content created for AAJ’s customers. The new site and app had to make it easier for interested parties to understand the value that AAJTech offers to clients. With their new push into the healthcare space being untouched from AAJTech it gave us a great opportunity to build into that industry.

Through our H.E.O. data discovery, Kanban boards and running an agile project management development process we streamlined the process to launch and completed it 2 weeks early post revisions. My team and I were able to design, build and implement a full cross-functional strategy build on data and not an owner’s ego.