After two years of training, my executive leadership style falls into somatic and empathic leadership styles. Through honing my leadership skills, I have learned that my roots in New York bring a “no” with integrity and accountability when the situation needs it. My Seattle roots bring an open mind to embracing new industry sectors and technologies built to change and evolve the archaic business.

For over fifteen years, I have enjoyed building dynamic teams ranging in managing various teams of 5 -150 technical individuals. I spent much of the pandemic bandwidth investing in enlarging my understanding of my leadership knowledge base and how previous team members experienced it.

When you run a national digital agency, you work in many different corporate environments and corporate clients. Some are healthy and balanced, and some fall into chronically toxic environments.
Experiences build character, and age brings insights.

My Core Principles are Mantra daily, including passion and purpose for technologies and simplifying and enhancing the end-user experience. I value balanced financials, progress, and zero tolerance for toxic company cultures. We manifest better product creation and adaptation. An ongoing assortment of coaching keeps a team conversational and supportive.

Living healthy and sustainable daily is key to happiness. There is always a path.


Build when the needs forms a complete transparent user solution.



Build teams of individuals more talented in complementary skill sets that share the same passion and purpose goals.

H.XO. (TM) Methodolgy

Actively research both Quantitative & Qualitative means to continuously learn new ways to adapt to the ever-changing experiential  landscape.

Pivot & Perfect

Build fast and accurately but forgive yourself to pivot with equal speed when the end experience and growth calls for it.


Build bigger than yourself. Build products that help more than hurt. 



Take care of yourself so you can be actively listen to users and the their pain points.

Mind The Journey

Pause to notice small successes in the overall process.

Own your integrity

Guide and lead with integrity consistently. Be an active listener and offer/receive creative critisim in stride.


Make decisions based on high EQ + IQ and data based that are in the best interest of the user


Enable others through financial education and self empowerment.

Gratitude & Growth

Be thankful for what you can build and what you business issues that you can solve.


Do not engage or be present in toxic unhealthy environments both. Strive for healthy life work balance.