Wireframe To Prototype and Defined Customer Journey:

Flexpod Research To New Site & New Interactive DataCenter Build

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H.E.O. Research
Wire Framing
Strategy: Customer Journey
Variable Touch-Point Strategy
Content Strategy
Automation
Social Media

Datacenter Prototyping Before & After the UX Journey

Flexpod Research/Conversion/Branding Process

01 Objective

Large corporations tend to evolve slowly. Launching a new brand in a constrained industry that is looking for the next best shiny item can present some non-traditional challenges. Within initial research, we were able to see that the data that there was next to zero traffic on their site.The content was unclear and lacked the focus to embrace their buyer persona.
Flexpod was looking for a site rebuild that showcased their new product “Flexpod SF“. All communications need to be realigned to promote this relaunch across multiple digital platforms.

The initial site lacked all consistent flow and established customer journey. (see video)

Please, DO Expand this short video full screen to view.
Please Do NOT Share. Through your login, you adhere to common rules of an NDA. Thank you.

This representation is only part of the process but represents a guided element in H.E.O. Customer Journey and build out solid process.

Plenty of research, surveying and pulling raw data analytics helps to reveal a well-rounded image of the actual interaction between Flexpod and consumers. These wireframes have been redone a handful of the times as Flexpod changed focus randomly knocking the project off schedule often. (see video)

Please, DO Expand this short video full screen to view.
Please Do NOT Share. Through your login, you adhere to common rules of an NDA. Thank you.

This representation is only part of the process but represents a guided element in H.E.O. Customer Journey and build out solid process.

“Identifying buyer personas and all the reasons why they don’t buy from you and why they buy from a competitor is mission critical to a successful process and a final product.”

On-site and Along The Process

This was a large project that included gathering data from current customers that fell into current customers that had the option of being upsold with a base familiarity with NetApp and Cisco products already. Secondly, new customers that had no exposure to the Flexpod product base. Be for we started even with sketches we began with a solid research base provided by H.E.O. methodologies. It allowed us to truly get to know the needs of the potential customer both before and after the sale. The process also allowed us to gather a wide-based of understanding of the industry from the particular nitch of the Flexpod company.

The size of the team assigned to assist in the development of this project swelled at different times. Talent and ideas could not be allowed to run rampant. Early on teams were assigned and the project was run under an agile product management framework. Revisions were limited but balanced by an initial swell of ideas in our brainstorming sessions followed by implementation of Kanban boards during all group brainstorming meetings. Combined we were able to streamline the wireframing and prototyping process down to a simplified flow. This process allowed us to commonly only need 1-2 revisions per step verse 3 revisions on every step.

Prototyping was completed using Sketch. This platform provides a robust and an easy to revise environment while showing an almost live interactive site before your soft launch. (not shown) This project required weaving in elements of the customer journey into almost of the new flow of the new site and associated content assets.

Please, DO Expand this short video full screen to view.
Please Do NOT Share. Through your login, you adhere to common rules of an NDA. Thank you.

This representation is only part of the process but represents a guided element in H.E.O. Customer Journey and build out solid process.

02 Technologies Deployed

Hand Sketches
Communications – +Email +Survey +Platforms
Sketch
ShareSpring +Email Automation
Css, Php, Html5
Social Media Paid Platforms
Programmatic Marketing
Graphic Design –BunnyBoxDesign
Front Stack Development
Google Adwords
AMP code
Video Content, FinalCutPro
SEO – Keyword Minded Text Content Tool
{others}

04 Synopsis

On-site and Along The Process

This was a large project that included gathering data from current customers that fell into current customers that had the option of being upsold with a base familiarity with NetApp and Cisco products already. Secondly, new customers that had no exposure to the Flexpod product base. Be for we started even with sketches we began with a solid research base provided by H.E.O. methodologies. It allowed us to truly get to know the needs of the potential customer both before and after the sale. The process also allowed us to gather a wide-based of understanding of the industry from the particular nitch of the Flexpod company.

The size of the team assigned to assist in the development of this project swelled at different times. Talent and ideas could not be allowed to run rampant. Early on teams were assigned and the project was run under an agile product management framework. Revisions were limited but balanced by an initial swell of ideas in our brainstorming sessions followed by implementation of Kanban boards during all group brainstorming meetings. Combined we were able to streamline the wireframing and prototyping process down to a simplified flow. This process allowed us to commonly only need 1-2 revisions per step verse 3 revisions on every step.

Prototyping was completed using Sketch. This platform provides a robust and an easy to revise environment while showing an almost live interactive site before your soft launch. (not shown) This project required weaving in elements of the customer journey into almost of the new flow of the new site and associated content assets.