Launching a new brand in a constrained industry that is looking for the next best shiny item can present some non-traditional challenges. Within initial research, we were able to see that the data that there was next to zero traffic on their site.The content was unclear and lacked the focus to embrace their buyer persona.
Within the high-technology and hybrid-cloud infrastructure, the is a constant need for lead generation. Created a digital content strategy to generate sales leads for value-added resellers.
Building an app and a site that embraces digital transformation in the medical industry requires knowledge of buyer personas and research into the pain points that surround active consumers in the medical environment.